Consumers are very smart and they do a great deal of research before going in for any consumer products. Organic foods and catering services are becoming more popular and people are drawn toward these services. Consumers are now more health and nutrient cautious.
Sales of organic produce have risen to a record $2.8 billion per year. And according to the Organic Market Overview Report, organic sales have increased by more than 20 % per year for six years in a row. (O’Neil, 1996)1. This finding makes it very clear that organic products are gaining power in the market.
At the moment most organic items are too highly priced to be affordable to most people. Furthermore, many argue that there is not enough evidence that supports the benefits of eating organic food to warrant the additional cost. (Greeno, 2006)2. More people are moving towards buying organic foods for the benefits of healthy and nutrient ingredients.
The real challenge now lies in improving the business processes, inventory, forecasting and quality on keeping focus on organic products.
1 O’Neil, 1996
2Greeno, Davinos. (2006).
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